services-bg
shape-stars
hotel
from ad strategy to fully booked rooms

Performance marketing for hotels

A structured approach that helps hotels, villas, and resorts achieve stable guest acquisition, efficient ad spending, and lower reliance on Booking.com.

Why keep paying for less

Booking.com Eats Your Profit

Booking.com may fill your rooms, but it drains your margins and keeps you invisible to your own guests. You lose control over pricing, brand experience, and valuable data that could drive profitable marketing decisions.

Control over pricing, brand experience, and valuable analytical data is the foundation of smart business outcomes.

“We were truly impressed by the results of each project.
Exciting numbers, new connections, and technologies — we offer a simple recipe for success.”

Dima Babenko, Co-founder

18% → 8% Lower booking acquisition costs

Own Booking Module
~3% direct savings

Direct sales for SPA, restaurant & services

Booking.com share reduced
65% → 10%

Guest Return
through CRM, Email, SMS

Full Transparency Every metric and ROI clearly visible

Meet Rostyslav
Our Trend Spotter & Innovator

In the hotel industry, it’s not enough to simply “run ads” — understanding how guests think, search, and book is essential.

Staying ahead is not about luck — it’s about focus. Every week Rostyslav scans the market for fresh ideas, discusses them with the team, and turns insights into real strategies.

Play Stop
What We Do

Trendo Ecosystem for Hotels

Direct bookings made simple. Hotels gain bookings from their own website at up to three times lower cost compared to Booking.com.

A complete performance strategy — from media planning and creatives to analytics and retention — built to keep sales predictable and fully under control.

“You miss 100% of the shots you don’t take.”

Wayne Douglas Gretzky

Promote your hotel directly across

  • Google Search
  • Google Maps
  • Hotel Finder

Ads show precisely when potential guests are choosing where to stay.

Our campaigns are optimized for maximum ROI and lower OTA dependency, bringing more direct bookings straight from Google.

Ensure your hotel stands out on Google Maps and local searches.

We optimize your business profile, reviews, and local SEO signals to attract guests nearby.

As a result, hotels receive more local bookings and guest requests from the surrounding area.

Turning social media into a source of direct bookings.

  • Targeted campaigns
  • Segmented retargeting
  • Competitor audience acquisition
  • Sales-driven creatives

This approach allows the hotel to connect with guests where they spend their time and build lasting brand trust.

Gain full control over your marketing performance — from first click to final check-in.
We integrate all data sources into one clear dashboard through:

  • AI-driven automation
  • Google Looker Studio
  • Call Tracking
  • Google Analytics

Every lead, call, and booking is tracked, analyzed, and optimized for better ROAS.

A multi-layered process designed to grow organic traffic and reduce dependence on Booking.com.

What this direction covers:

  • AI agents for content scaling
  • Technical SEO & audits
  • On-page optimization
  • Google Maps promotion
  • Marketplace-ready website structure
  • Position & competitor monitoring

A long-term strategy that builds a strong, sustainable presence and positions the hotel as a market leader.

Advanced AI technologies boost revenue, lighten the operational load, and deliver consistently high-quality service around the clock.

Recommended solutions:

  • AI booking & support chatbot
  • Travel-content generation agent
  • Automated review replies (Google, Booking, TripAdvisor)
  • AI-driven social media content generation

Developing a custom booking module significantly reduces acquisition costs:

  • 1—3% savings per booking
  • Custom development for your CMS
  • Proven funnel with higher conversion rates
  • Retention marketing opportunities

You own your data, control your pricing, and keep 100% of your revenue.

Creating websites that not only look great but also drive bookings.

  • User-centric experience
  • SEO-oriented structure
  • High performance through clean development
  • Smooth, intuitive user flow to reservation

From design to launch, every element is crafted to increase your hotel’s revenue.

Real stories. Real results

Business cases

We build full marketing ecosystems for hotels — from website design to ad campaigns that actually convert.

Each Trendo project is more than just marketing — it’s a system that reduces booking costs, increases occupancy, and builds guest loyalty.

Ukraine, Carpathians
Custom Laravel website development with an in-house booking module (API Servio) to boost conversions. Ongoing full support for SEO, Google Ads, and Meta Ads.
Development • UX/UI Design • SEO • Google Ads • Meta Ads
-50%

lower cost per direct booking

40%

higher room occupancy in low season

250%

ROI (vs Booking.com)

API Servio

custom booking module

Ukraine, Carpathians
Launching a custom booking system, Google and Meta Ads campaigns, updated website design, and tailored WordPress development to improve usability and conversion rates.
Development • UX/UI Design • SEO • Google Ads • Meta Ads
-60%

cost per booking

180%

return on investment

35%

increase in direct website bookings

Ukraine, Zakarpattia
Setup and launch of Google and Meta Ads campaigns aimed at lead generation for a premium thermal resort investment project.
Development • UX/UI Design • Google Ads • Meta Ads
1.5%

ad spend relative to attracted investments

4500

qualified leads

5438%

ROMI achieved

Ukraine, Odesa
Strategic review, improved site architecture and design to enhance organic visibility. New creative assets and multi-channel campaigns launched to boost conversions.
SEO • Google Ads • Meta Ads • Performance Marketing

decrease in Booking.com dependency

72%

annual increase in direct bookings

38%

growth in organic traffic

Proven Expertise

Your certified partner

We combine top analytics, advertising, and automation tools to help your hotel get the most from every click, booking, and guest interaction.

COMPANY PARTNERSHIPS

Trusted Reviews

There’s a reason why our clients typically work with us for over 3 years on average.

Clutch review from CFO of BRG Hotels

5
"Trendo helped our hotel increase direct bookings in just two months. Their structured and timely work approach, combined with detailed analytics, allowed us to reduce ad costs and make better marketing decisions. The team is responsive, transparent, and adapts strategies quickly to changing conditions. Thanks to them, our campaigns finally started generating consistent profit."

Finding a trustworthy hospitality marketing partner was a challenge – Trendo proved to be the right choice.

Verified review on
Project

Development of a digital strategy for a hotel business aimed at increasing direct bookings, optimizing advertising spend, and building a systematic performance analytics framework.

Location
BRG Hotels Ukraine, Carpathians

Clutch review from CSO of Solva Resort & SPA

5
"Trendo’s deep understanding of the hospitality market helped us grow bookings and increase profit by 50% within a few months. Their data-based recommendations and organized workflow made our campaigns more efficient and measurable. The team consistently delivers clear reports, meets deadlines, and keeps communication open."

Working with Trendo feels like having an in-house marketing department focused entirely on results.

Verified review on
Project

Development and optimization of a digital strategy and PPC campaigns for a hotel, aimed at increasing bookings, improving profitability, and enhancing advertising performance.

Location
Solva Resort & SPA Ukraine, Carpathians

YouTube Review NEMO Hotel Resort & SPA

5
"We have been working with Trendo for more than two years across SEO and paid advertising. During this time, the team has consistently demonstrated a high level of professionalism — responding quickly, handling tasks accurately, and staying fully aligned with the latest digital trends. Regular reporting meetings, transparent analytics, and actionable recommendations help us plan future growth and make effective marketing decisions."

We highly value Trendo’s approach and recommend them as a strong and reliable partner.

Verified review on
Project

SEO growth strategy, website structure and design adaptation to increase organic traffic. Development of new creatives and launch of Google and Meta Ads campaigns.

Location
NEMO Hotel Resort & SPA Ukraine, Odesa
Rostyslav Sholomok
Business Development Manager

Rostyslav will get back to you within 24 hours

TRENDO IS HERE TO HELP

Let’s discuss your task

Thank you for your interest in Trendo's digital services. After filling out the form, one of our team members will contact you to discuss your objectives.

Thank you for your interest in Trendo's digital services. After filling out the form, one of our team members will contact you to discuss your objectives.

What happens next?
  1. 1 An expert will contact you after analyzing the provided information.
  2. 2 A small additional briefing on your tasks.
  3. 3 We submit a comprehensive project proposal with estimates and timelines.

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